The action plan first called for the redesign & redevelopment of their website using an easy-to-manage platform.
The goal was to build a website where information was easy to find with clear calls to action – the user experience needed to be stellar!
The next step in the action plan was to create and execute a comprehensive digital marketing strategy that would leverage organic SEO (search engine optimization), content marketing, social sharing, social updates on specific platforms, and paid search advertising on Google.
For content marketing & social sharing, the plan called for the development of 4-6 long-form articles each month that would be posted to their learning center and shared on social.
These articles were based on the AIDA model and were supplemented by 1-2 infographics also to be posted to their learning center and shared on social media.
Finally, the plan detailed analytics usage with focus on visitors and more importantly, conversion tracking.
The plan called for using Google Analytics to track several different metrics, the most important one being a complete submission of an idea by a potential inventor.
We built Patent Services a simple, yet effective website using the Kentico Advanced CMS with SEO best practices in place for both on-site and off-site optimization.
We optimized the website to be user-friendly, to load fast and we implemented Cloudflare as CDN.
We implemented and tracked four key conversion funnels, the most important of these being when a person successfully completed the submission of an idea, whether for a product or for an app.
The idea submission process was carefully constructed so it wasn’t overwhelming.