About Metal Ceiling Express

Metal Ceiling Express is a Palmetto, Florida based manufacturer of metal ceiling tiles and related products & accessories.

Also known in the industry as stamped or embossed tin ceiling tiles or panels, their products are available in over 40 patterns and over 100 colors & finishes.

These tiles or panels can be used for outdoor & indoor ceiling installation, kitchen & bathrooms backsplash installation, wall wainscoting & various crafts & decors.

Their products are available in four formats:

  • Nail-up installation – self-explanatory
  • Drop-in installation – for drop & suspended ceiling applications
  • Deep drop-in installation – for deep drop & suspended ceiling applications
  • SnapGrip installation – a patented system that uses a grid system where tiles snap into openings

Their products are used in residential and commercial applications, from homes to hotels, restaurants to warehouses, libraries to bars, and many others.

The Challenge

Metal Ceiling Express had multiple issues when they started working with us. They were using a home-built site that faced multiple issues:

-improperly constructed website that used outdated technology
-tedious checkout process prone to failure with excessive cart abandonment
-awkward user interface because the website was difficult to navigate
-thin content with incorrectly targeted keywords
-did not work on mobile devices
-poor on-site optimization for search engines

Missing digital strategy

They didn’t have a marketing strategy – it was more of a fly-by-the-seat-of-your-pants approach:

-overall lack of digital strategy
-poor organic placement
-very high (>75%) bounce rate
-inconsistent social media use
-heavy reliance on paid (PPC) advertising

A note about PPC: they spent significant amounts of money, but the return on ad spend (ROAS) not sustainable, often hovering between 1.4x and 1.7x.

237%

Increase in Revenue

Fueled by digital marketing

Top 5

Organic Rank

Top 10 rank for 500+ keywords

20%

Increase YoY

More Conversions.

The Process

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Conclusion

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Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi. Pellentesque a bibendum tortor. Sed scelerisque auctor odio, id scelerisque diam fermentum sit amet.

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Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi.