Over 500 keyword

in top 10 results on Google!

About Mortgage Contracting Services

MCS is a national property services company founded in 1986. With headquarters in Lewisville, Texas and operational sites in Ruston, Louisiana, Miami, Florida and Tampa, Florida, MCS provides services that include property inspections, property preservation, REO property maintenance, property registrations, and other property-related services. These services are available in all 50 states.

MCS has built a management team with more than 750 years of combined experience in our industry, rivaling that of any field services company. They are dedicated to providing quality services that are supported by a best-in-class customer service experience that is evident through their long-tenured relationships with many of the largest financial institutions in the industry.

MCS has a 35 year history of providing property services in a highly-regulated environment, the proven ability to handle large volumes and a history of recruiting and monitoring a substantial vendor network.

The Challenge

As a national player in a highly competitive field, Mortgage Contracting Services (MCS) wanted to establish itself as a dominant player.

When we started working with them they did not rank well organically – they did not appear in the top 10 search results on Google or Yahoo/Bing for any keywords except for their domain name.

They wanted to become one of the dominant players in their industry and in order to do that, they needed to gain organic rank, and that too, quickly but it was more important to significantly increase traffic.

  • New player in the area, had no web presence

  • Did not have any history in the local area

  • Did not have placement on any of the search engines

The Solution

The action plan first called for the redesign & redevelopment of their website using an easy-to-manage platform.

The goal was to build a website where information was easy to find with clear calls to action – the user experience needed to be stellar!

The next step in the action plan was to create and execute a comprehensive digital marketing strategy that would leverage organic SEO (search engine optimization.

Finally, the plan detailed analytics usage with focus on visitor tracking. The plan called for using Google Analytics to track visitor traffic and monitor bounce rate.

We built MCS a highly-functional website using a proprietary CMS system using SEO best practices in place for both on-site and off-site optimization.

We optimized the website to be user-friendly, load fast, and easy to navigate.

  • Responsive, simple but functional website

  • Unique design features with an extensive image gallery

  • Streaming videos to showcase their work.

  • Fully optimized for mobile devices

  • Regular short and long-form content posted on the website

  • Ongoing link building for high placement on search engines

  • Manual outreach for the best quality links

  • Automated outreach to capture low-hanging links for long-tail keywords

  • Content syndication via PR & other portals

  • Traffic & conversions tracked and monitored for review & optimization

The Results

With the new website and ongoing organic SEO, MCS has seen:

125% jump in traffic, year on year (YoY)
Over 421 keywords ranked in the top 5 positions on Google

Conclusion

A combination of proper on-page optimization coupled with rigorous off-page optimization augmented by additional marketing channels speaks volumes.