Over 67% increase

in conversions!

About Metal Ceiling Express

Metal Ceiling Express is a Palmetto, Florida-based manufacturer of metal ceiling tiles and related products & accessories.

Also known in the industry as stamped or embossed tin ceiling tiles or panels, their products are available in over 40 patterns and over 100 colors & finishes.

These tiles or panels can be used for outdoor & indoor ceiling installation, kitchen & bathrooms backsplash installation, wall wainscoting & various crafts & decors.

Their products are used in residential and commercial applications, from homes to hotels, restaurants to warehouses, libraries to bars, and many others.

The Challenge

Their website was old, with a user interface that resulted in lost sales.

It did not work on mobile devices and required excessing pinching and zooming.

The website also had a complex, multi-page check-system that frustrated users and resulted in very high shopping cart abandonment.

  • An improperly constructed website that used outdated technology

  • A tedious checkout process prone to failure with excessive cart abandonment

  • An awkward user interface because the website was difficult to navigate

  • Thin content with incorrectly targeted keywords

  • Did not work on mobile devices

  • Poor on-site optimization for search engines

The Solution

We redesigned and redeveloped their website with SEO best practices in place.

  • Easy to navigate website with focus on user experience

  • Mobile friendly/mobile-forward design

  • Improved usability with multiple navigation options

  • Simplified one-page checkout process with option of checking out as guest

  • Browse, select, view & purchase products with the fewest clicks possible

  • Optimized to load quickly on both desktop and mobile devices

  • Content delivery network (CDN) & cybersecurity using Cloudflare

The Results

With the new website, Metal Ceiling Express saw

Increase in Conversions 67%
Increase in Visitor On Page Time 38%
Reduction in Bounce Rate 50%

Before & After

Here is a look at before & after:


A strategically planned & well-designed website with focus on user experience, speed, and ease of use can work wonders.