Over 62% traffic

from organic searches !

About Vacant Property Services

Vacant Property Services is an industry leader in securing, maintaining, and managing vacant properties.

Since 1993, VPS has been trusted by a wide range of customers throughout various industries.

VPS’ innovative suite of security products and expert services allow customers to protect and preserve their properties against unauthorized access while maintaining their property’s value.

With multiple distribution centers throughout the United States, VPS prides itself on delivering the trust and security customers can expect from a large, nationwide company, while offering customized and relevant solutions for each local market.

The Challenge

Vacant Property Services (VPS) wanted to cement its position as a leader in the vacant property management services area.

As a national player in this field, VPS did not have web presence and, therefore, did not have any organic placement.

VPS made it clear that they wanted to use organic placement on search engines to drive the bulk of their traffic.

They did not want to rely on paid advertising, social media, or other marketing channels.

  • New player in the area, had no web presence

  • Did not have any history in the local area

  • Did not have placement on any of the search engines

The Solution

Based on their needs, I created a simple yet exhaustive strategy for them.

First, we would build them a website using an easy-to-manage platform.

The goal was to build a website where information was easy to find with clear calls to action – the user experience needed to be stellar!

The next step was to create and execute a comprehensive organic search optimization (SEO) plan.

This was followed by the usage of analytics to track visitor tracking & engagement.

The platform of choice was Google Analytics.

We built VPS a highly-functional website using a proprietary CMS system using SEO best practices in place for both on-site and off-site optimization.

We optimized the website to be user-friendly, load fast, and easy to navigate.

  • Responsive, simple but functional website

  • Unique design features with an extensive image gallery

  • Streaming videos to showcase their work.

  • Fully optimized for mobile devices

  • Regular short and long-form content posted on the website

  • Ongoing link building for high placement on search engines

  • Manual outreach for the best quality links

  • Automated outreach to capture low-hanging links for long-tail keywords

  • Content syndication via PR & other portals

  • Traffic & conversions tracked and monitored for review & optimization

The Results

With the new website and ongoing organic SEO, VPS has seen:

67% traffic from Organic Search!
Over 121 keywords ranked in the top 3 positions on Google

Conclusion

A combination of proper on-page optimization coupled with rigorous off-page optimization augmented by additional marketing channels speaks volumes.