- Selecting Marketing Channels
A marketing strategist helps determine which channels are best suited to reach your target audiences, such as social media, email, or print.
This ensures your marketing budget is allocated effectively and generates the best results.
- Creating Engaging Content
A marketing strategist can work with you to develop content that resonates with your target audience and supports your marketing objectives.
This includes blog posts, videos, social media posts, or other forms of content that educate, entertain, or inspire.
- Search Engine Optimization (SEO)
A marketing strategist can help improve your website’s visibility on search engine results pages, making it easier for potential customers to find your business.
They do this by creating and managing your SEO strategy to optimize your website’s content, structure, and technical elements.
They also manage ongoing SEO efforts to build inbound links to your website.
- Social Media Strategy
Your marketing expert can help you create and put in place strategies for engaging with your audience on social media platforms.
This involves creating and sharing engaging content, participating in conversations, and tracking performance metrics to refine your approach.
- Email Marketing
Email marketing is still one of the most cost-effective strategies.
Your expert can design and execute email campaigns that nurture leads and convert prospects into customers.
And he or she can help create compelling email content, segment your audience, and optimize email delivery for the greatest impact.
- Pay-Per-Click (PPC) Advertising
Your marketing strategist can manage, or oversee the management of your paid advertising campaigns on platforms like Google Ads or Facebook Ads.
They help you target the right audience, set appropriate budgets, track outcomes, and optimize ad performance.