Now that we have a better understanding of what digital marketing is, we can discuss what digital marketing means for your business.
As I discussed in the previous article in this series – The What, Why, and How of Digital Marketing – your business cannot succeed without digital marketing.
Your own website is ideal.
Although, you can manage with a social profile on a platform like Facebook, Instagram, or LinkedIn.
PS – I don’t recommend relying on a 3rd party platform as you don’t have any control over how it may change in the future.
Since we are focusing on B2B, this article assumes that you have a website (or, if you are just starting out, you will have one shortly.
So, your website itself is a marketing channel.
Your starting point, actually.
Your website represents your brand, your company, your organization.
It is a dedicated platform where you can showcase information, products, services, and other material.
And, it is one of the main vehicles you can use to attract, educate, engage, and connect with your targeted audience.
So, there you have it.
Remember, your website is the starting point of your digital strategy and as such, it needs to be at #1 on your priority list.
There is a lot more to websites, and I will cover it in exhaustive detail in a forthcoming article.
Now, let’s look at additional digital marketing channels that you will want to use: