I’m sure that most of you have heard of digital marketing.

But do you know exactly what digital marketing is? And what it means for business growth?

In this article, we will go over:

  • An in-depth overview of digital marketing
  • The top 7 marketing platforms/channels for businesses in 2021
  • Essential digital techniques & tactics

And lots more.

Let’s jump right in.

What exactly is Digital Marketing?

According to various sources such as Hubspot, Digital Marketing Institute, and others:

The term digital marketing refers to the various methods used to market products or services using electronic devices.

Huh? Come again?

I don’t know about you, but the above definition makes me want to pull out my hair, whatever is left of it, that is!

Let’s try this once more:

Digital marketing is dynamic advertising and marketing that is delivered via electronic devices, channels and platforms to reach potential customers.  Electronic devices, channels and platforms include websites, blogs, web apps, mobile apps, search engines, social media platforms, video platforms, email systems, text messaging and more. 

Still a bit cumbersome, isn’t it?

Let me try to simplify this a little more:

Digital marketing is advertising & marketing delivered to people using digital devices, channels and platforms such as websites, search engines, social media platforms, mobile devices, mobile apps, email, text messaging and more.

Let’s try to make it even simpler:

Digital marketing is the way you promote your business using digitally connected devices, channels and platforms.

I hope this is starting to make sense.

Now, what are devices, channels and platforms?

Devices

When we talk about devices, we mean mobile phones, tablets, notebooks, laptops, e-readers and such.

Platforms

Simply put, platforms are what you use to build your web presence.

Some examples of platforms: phone apps, social media platforms, e-book services, games etc.

Channels

A channel is simply a direct medium of communication that can be used for education, or engagement or entertainment.

Some examples of channels: video & audio streaming services, email, chatbots, text messaging, phones ext.

The beauty of digital marketing is that your audience does not have to be constantly online for it to work.

More to follow on this.

Digital Marketing vs Traditional Marketing

Next, let’s look at how digital marketing differs from traditional marketing:

Traditional marketing relies primarily on offline channels – for example, newspaper ads, magazine ads, radio, television, billboards, and such.

Generally, traditional channels are not digital, as in they are not continually online, or connected.

Although, the online and offline lines are starting to blur due to increasing overlap with online presence, especially with television, radio, newspapers, and magazines.

Generally speaking, using both digital and traditional marketing is highly effective.

And, this is where you need a complete marketing plan that encompasses a digital strategy as well as a traditional blueprint.

Which begs the question: where do you start with digital marketing?

With your website.

What does Digital Marketing Mean for Your Business?

Now that we have a better understanding of what digital marketing is, we can discuss what digital marketing means for your business.

As I discussed in the previous article in this series – The What, Why, and How of Digital Marketing – your business cannot succeed without digital marketing.

Your own website is ideal.

Although, you can manage with a social profile on a platform like Facebook, Instagram, or LinkedIn.

PS – I don’t recommend relying on a 3rd party platform as you don’t have any control over how it may change in the future.

Since we are focusing on B2B, this article assumes that you have a website (or, if you are just starting out, you will have one shortly.

So, your website itself is a marketing channel.

Your starting point, actually.

Your website represents your brand, your company, your organization.

It is a dedicated platform where you can showcase information, products, services, and other material.

And, it is one of the main vehicles you can use to attract, educate, engage, and connect with your targeted audience.

So, there you have it.

Remember, your website is the starting point of your digital strategy and as such, it needs to be at #1 on your priority list.

There is a lot more to websites, and I will cover it in exhaustive detail in a forthcoming article.

Now, let’s look at additional digital marketing channels that you will want to use:

Your Website as A Digital Marketing Channel

Your own website is ideal.

Although, you can manage with a social profile on a platform like Facebook, Instagram, or LinkedIn.

PS – I don’t recommend relying on a 3rd party platform as you don’t have any control over how it may change in the future.

Since we are focusing on B2B, this article assumes that you have a website (or, if you are just starting out, you will have one shortly.

So, your website itself is a marketing channel.

Your starting point, actually.

Your website represents your brand, your company, your organization.

It is a dedicated platform where you can showcase information, products, services, and other material.

And, it is one of the main vehicles you can use to attract, educate, engage, and connect with your targeted audience.

So, there you have it.

Remember, your website is the starting point of your digital strategy and as such, it needs to be at #1 on your priority list.

There is a lot more to websites, and I will cover it in exhaustive detail in a forthcoming article.

Now, let’s look at additional digital marketing channels that you will want to use:

The What, Why & How of Search Engine Optimization (SEO)

Top 7 Marketing Platforms & Channels for 2021

Please note that these channels & platforms are not in any particular order of importance. Actual usage depends on many factors and these will be covered in the next two articles – the why and the how.

      • SEO – Search Engine Optimization
      • Content Marketing
      • Video Marketing
      • Paid Advertising  – Search Engines (PPC)
      • Email Marketing
      • Social Media Marketing
      • Paid Advertising – Social

Let’s start with SEO – Search Engine Optimization.

The What, Why & How of Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

So, what exactly is Search Engine Optimization (SEO)?

According to Wikipedia:

Search Engine Optimization is the process of improving the quality and quantity of traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Search Engine Optimization – SEO

Please note that most, if not all of the digital marketing channels I cover in this article

The What, Why & How of Search Engine Optimization (SEO)
      • SEO – Search Engine Optimization
      • Content Marketing
      • Video Marketing
      • Paid Advertising  – Search Engines (PPC)
      • Email Marketing
      • Social Media Marketing
      • Paid Advertising – Social

Search Engine Optimization – SEO

Search Engine Optimization – SEO

Please note that most, if not all of the digital marketing channels I cover in this article

Analytics & Tracking

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