I’m going to focus on digital marketing from a theoretical approach.
We’ll first work to understand what exactly digital marketing is all about.
After that, we’ll focus on why digital marketing is important.
And finally, we’ll look at how exactly you should use it to grow your business.
At some point, we’ll also cover AI & ML-powered marketing automation, growth hacking, and advanced analytics.
Why am I doing this?
Because it’s important that you first understand what digital marketing is, why you need it, and, only then, work on the execution, i.e., the how.
Unfortunately, a lot of marketers, freelancers, and digital agencies, tend to miss the first two steps in their excitement to get you started.
They immediately want you to do.
They want you to immediately move ahead with SEO. Or they want you to run PPC ads. Or they want to promote you on Facebook. Or start running ads on Instagram.
They don’t think it’s important to explain the what and, especially, the why.
You may ask: Why are the “what” and “why” important?
Regardless of your digital budget, whether it’s $10K or $100K or more, wouldn’t you want to understand what you were spending your money on? Wouldn’t you also want to know why you were spending it?
I’m sure you do.
So, this is where I come in.
To help you understand the why, the what, and the how of digital marketing. And marketing automation.
And advanced analytics.
And how to interpret and optimize the results.
And pretty much everything else about digital marketing.
Let’s look at some background before we dive in.