Unfortunately, a lot of people that want to get online for the first time follow the same tired, old script that produces few, if any, results.
They start their business and immediately work on getting a website. They struggle to find the right website designer or developer. They deal with the frustration of going through the website design process without knowing exactly what they want. They rely on their designer or developer to guide them.
There is no plan. No strategy. In most cases, they have not even started thinking about content. Online marketing is a distant goal.
And, if they are already online, chances are they are doing what I call “whack-the-mole” marketing where they try different tactics without a clear plan. They jump from tactic to tactic without thought and the end result is not to their liking.
Does this sound familiar to you?