This is a general process for illustrative purposes. Please also note that not all steps are followed sequentially. The actual process depends on your marketing needs and business goals and will be refined during our engagement.
An initial discussion to see if we are a good fit for each other, and to discuss your business goals and challenges.
Deep-dive to understand your current marketing strategy, business goals, team capabilities and market position.
Work with key stakeholders to align with business goals, objective and establish KPIs and OKRs.
Develop a tailored marketing strategy that leverages opportunities and addresses any challenges.
Team & Process Setup
Integrate with your marketing internal team, or build a new team. Establish required working processes.
Create a detailed roadmap for strategically executing your marketing plan and tracking outcomes.
Build, guide, implement, and execute marketing campaigns. Start with quick wins and priority projects.
Monitor & Optimize
Ensure that marketing efforts are on track and deliver desired outcomes. Review metrics and optimize.
Reporting & Communication
Maintain transparency and keep key stakeholders updated on progress and results. Make recommendations.
Fractional CMOs provide senior-level marketing leadership and guidance at a fraction of the cost of a full-time resource.
I’m a digital-first marketing professional. While I have deep expertise in several industries, I tend to focus more on the following market sectors:
A lack of expertise, relying on traditional sales channels, complex products and services, varied customer personas, a B2B specific domain and slow adaptation of digital initiatives for marketing transformation can pose significant challenges.
Enterprise B2B SaaS
Some of the challenges with this sector include following an unstructured marketing approach, high customer churn, using product-led marketing initiatives, a cluttered marketplace, an extended sales cycles, usage-based pricing and lead qualification.
Intense competition, the inability to leverage omnichannel marketing, price sensitivity, customer churn, cart abandonment, insufficient customer engagement and shipping costs are some of the issues faced by this sector.
I’ve had success in working with the following industries as well:
Fitness and Consumer Health
Having launched two startups in the health and fitness industry, I’ve dealt with product differentiation, extreme competition, an unclear UVP, market entry barriers, high costs and more.
Professional companies face significant challenges due to higher-than-average competition rates, unclear product or service positioning, a lack of expertise or knowledge amongst other issues.
Healthcare and Biotech
Ongoing innovation and regulatory constraints pose unique challenges where a Fractional CMO can optimize branding, customer engagement and digital transformation, and more
AI-powered marketing helps automate tasks, analyze data, learn patterns, make dynamic recommendations, and lots more!
Schedule a no-cost, no-obligation discovery call. We’ll review your current status and immediate and long-term goals, discuss your marketing needs, and identify problem areas. I’ll provide actionable ideas along with potential solutions and help figure out the next steps.
These cookies are necessary for the operation of our website and applications and to maintain security and availability. We use them to perform to log you into secure areas and to remember information you entered on forms. These are not used to gather personal information, nor are they used for marketing purposes.
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.