Rajeev Ratra

What is a Fractional CMO?

What is a Fractional CMO?

As businesses grow and evolve, their marketing needs become increasingly complex, to the point where they require senior-level expertise, usually a Chief Marketing Officer (CMO) for guidance. However, not all businesses have the budget or resources to bring a full-time executive on board.

So, what’s the best option for a business in this predicament?

Hire a Fractional CMO.

A Fractional CMO, also known as an outsourced CMO, is a senior-level marketing executive who provides part-time or project-based leadership to businesses.

Fractional CMOs have years of experience and can help businesses develop, execute, and manage successful marketing strategies. They work with businesses of all sizes, from startups to established companies across various industries.

Businesses typically hire Fractional CMOs when they need senior-level marketing expertise but cannot afford a full-time CMO or do not require a full-time executive.

I work with small and mid-market businesses looking for best-in-class, on-demand marketing leadership.

Key Benefits of Fractional CMOs

I’m a digital-first, strategic marketing advisor dedicated to your unique marketing needs and committed to delivering measurable results.

When is the Right Time to Hire a Fractional CMO?

Scenarios when it makes sense to consider bringing a Fractional CMO on board:

AI marketing tools and systems help automate tasks, analyze data, learn patterns, make dynamic recommendations, and much more!