window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-965262-65');
Home2024-06-27T18:57:34+00:00

Hi! I’m Rajeev Ratra.

I’m a sales-focused fractional CMO (Chief Marketing Officer).

When you work with me, you get a best-in-class, on-demand outsourced marketing leader.

You get a strategic advisor with expertise in marketing, sales, AI, and psychology, dedicated to your exact marketing and sales requirements and committed to delivering measurable results at significantly less than the cost of a full-time resource.

I Fuel Growth for Small & Mid-Market Companies.

If you’re struggling with marketing and sales for your small or mid-market company because of a lack of alignment, leadership, expertise, or resources, I’m here to help.

As a sales-focused, digital-first, and data-driven marketing professional with an in-depth background in technology and project management, I deliver integrated strategies to fuel your company’s growth. I also help align your sales and marketing initiatives

I use AI tools and systems to make sure you scale up profitably and future-proof your business.

I Fuel Growth for Small & Mid-Market Companies.

If you’re struggling with marketing and sales for your small or mid-market company because of a lack of alignment, leadership, expertise, or resources, I’m here to help.

As a sales-focused, digital-first, and data-driven marketing professional with an in-depth background in technology and project management, I deliver integrated strategies to fuel your company’s growth. I also help align your sales and marketing initiatives

I use AI tools and systems to make sure you scale up profitably and future-proof your business.

Hi! I’m Rajeev Ratra.

I’m a sales-focused fractional CMO (Chief Marketing Officer).

When you work with me, you get a best-in-class, on-demand outsourced marketing leader.

You get a strategic advisor with expertise in marketing, sales, AI, and psychology, dedicated to your exact marketing and sales requirements and committed to delivering measurable results at significantly less than the cost of a full-time resource.

I Take Charge of Your Company’s Growth Trajectory.

As your fractional marketing executive and sales-focused growth partner with deep expertise in technology and project management, I’ll help you cut through the noise, extract the most from your marketing, and future-proof your efforts. I’ll guide and manage your marketing initiatives, help align your sales and marketing efforts, and help you achieve and maintain consistent growth with real, quantifiable results.

Whether you’re an early-stage operation ready to grow, an existing business looking to expand, or an established company aiming to remain competitive, I’ll help you leverage marketing psychology, neuromarketing, and AI-powered tools and systems to help scale your operations.

As your outsourced marketing leader, I’ll also show you how to cut through the complexities of modern marketing and fuel sales so you can focus on what matters – growing your company in an efficient and measurable way.

With in-depth expertise in digital, growth, and traditional marketing and AI systems and tools, I deliver the results your company needs to grow and scale.

As a sales-focused fractional CMO, I’m an ideal fit for small and mid-market companies looking for on-demand, top-tier marketing leadership to boost their sales.

As a fractional CMO, I provide senior-level sales-focused marketing leadership and guidance at substantially less than the cost of a full-time resource.

Frequently Asked Questions

What is a Fractional CMO?2024-06-11T23:23:09+00:00

Fractional CMOs, also known as outsourced CMOs, are senior-level marketing executives who provide part-time or project-based leadership.

They have years of experience and can help businesses develop, execute, and manage successful marketing strategies.

They work with businesses of all sizes, from startups to established companies across various industries.

Businesses typically hire fractional CMOs when they need senior-level marketing expertise but cannot afford a full-time CMO or do not require a full-time executive.

How does a fractional CMO differ from a full-time CMO?2024-06-11T23:13:34+00:00

Fractional CMOs work part-time or on a project-by-project basis for one or more companies. They provide strategic marketing leadership at a fraction of the cost of a full-time CMO. They offer flexibility, and scalability and come with diverse industry insights,

On the other hand, a full-time CMO dedicates all their time to one company, offering deep integration and consistent focus.

What are the benefits of hiring a fractional CMO?2024-06-11T23:15:34+00:00

Fractional CMOs provide cost-effective access to high-level marketing expertise, the flexibility to scale efforts based on needs, and come with diverse industry insights from working with multiple companies.

This allows businesses to get strategic leadership without the full-time commitment and expense.

How much does a fractional CMO typically cost?2024-06-12T11:40:50+00:00

Many businesses don’t have the need for a full-time CMO, or may not have the budget for one – and a fractional executive makes sense.

The average cost of a fractional CMO ranges from $150 to $350 per hour based on business requirements, number of hours needed, and experience.

The typical fractional CMO works for 8-10 hours per week for a given client.

$200 per hour x 32 hours per month = $6,400 for a total of $76,800 per year which is 1/3 to 1/4 of the cost of a full-time CMO.

And the best part is that these hours can be scaled up, or down as needed.

What services does a fractional CMO provide?2024-06-12T11:47:13+00:00

Fractional CMOs come with a wealth of experience across multiple industries. Here are some of the core services they provide:

Strategy Development: Develop your marketing strategy

Sales Optimization: Ensure that sales & marketing efforts are aligned

Go-to-Market Strategy: Create your GTM strategy

Digital Transformation: Implement a digital-first marketing approach

Guidance & Execution: Manage & guide the execution of marketing campaigns

AI Marketing Strategy: Use AI systems and tools to optimize marketing

The above list is not exhaustive by any means.

Given that each business has specific marketing and sales needs, services can be tailored to each organization’s unique requirements.

How do I know if my business needs a fractional CMO?2024-06-12T11:51:24+00:00

Your business could use a fractional CMO when:

  1. You need high-level marketing expertise but don’t have the budget for a full-time CMO
  2. You don’t have the amount of work that warrants the hiring of a full-time CMO – especially for smaller, or newer, businesses
  3. Your marketing initiatives need strategic direction and oversight for specific activities such as GTM or a product launch
  4. Rapid growth or changes that demand a flexible and scalable marketing leader

These are just some examples of when a business could benefit from a fractional CMO.

Go to Top