Industry Expertise

Different Industries Have Different Challenges in Marketing

Manufacturing & Engineering Companies

Every industry has unique challenges when it comes to marketing. Here is a look at some of the common issues faced by traditionally conservative companies in the manufacturing and engineering sectors.

This is not an exhaustive list, nor do these apply to every company in the sector. Every company has unique challenges that are generally not uncovered until I complete an in-depth marketing assessment.

I work with small and mid-market businesses looking for best-in-class, on-demand marketing leadership.

Retail and E-Commerce Companies

Here is a look at some of the common issues faced by retail and e-commerce operations.

As a fractional CMO, I provide senior-level marketing leadership and guidance at substantially less than the cost of a full-time resource.

  • Content Marketing
  • Account Based Marketing (ABM)
  • Virtual Experiences
  • Video Content
  • Digital Transformation
  • AI-Powered Marketing Tools
  • Brand Positioning
  • Data-Driven Analytics

Let’s Talk.

Schedule a no-cost, no-obligation discussion. We’ll review your current status and immediate and long-term goals, discuss your marketing needs, and identify problem areas. I’ll provide actionable ideas along with potential solutions and help figure out the next steps.