Industry Expertise

Different Industries Have Different Challenges in Marketing

Manufacturing & Engineering Companies

Every industry has unique challenges when it comes to marketing. Here is a look at some of the common issues faced by traditionally conservative companies in the manufacturing and engineering sectors.

This is not an exhaustive list, nor do these apply to every company in the sector. Every company has unique challenges that are generally not uncovered until I complete an in-depth marketing assessment.

Fractional CMOs offer high-level marketing expertise, flexibility, agility and cost-savings without the commitment of a full-time resource.

Retail and E-Commerce Companies

Here is a look at some of the common issues faced by retail and e-commerce operations.

Fractional CMOs provide senior-level marketing leadership and guidance at a fraction of the cost of a full-time resource.

  • Content Marketing
  • Account Based Marketing (ABM)
  • Virtual Experiences
  • Video Content
  • Digital Transformation
  • AI-Powered Marketing Tools
  • Brand Positioning
  • Data-Driven Analytics

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