Manufacturing & Engineering

Companies Have Unique Challenges in Marketing.

The manufacturing and engineering sector presents unique challenges when it comes to marketing.

This is not an exhaustive list, nor do these apply to every company in the sector.

Every company has unique challenges that are generally not uncovered until I complete an in-depth marketing assessment.

Sales Process

Many manufacturing and engineering companies rely on traditional sales channels and long-standing customer relationships and can underutilize modern digital marketing strategies.

Product & Service Complexity

The complexity of products and services in these industries increases the challenges faced by marketers, particularly in communicating value propositions effectively to non-technical audiences.

B2B Domain

The perception that the manufacturing and engineering sector is strictly B2B (business-to-business) can lead to a lack of consumer-focused marketing strategies, even when there’s potential for B2C (business-to-consumer) engagement.

Slow Digital Transformation

Compared to other industries, the manufacturing and engineering sectors have been slower to adopt digital transformation, including digital marketing practices.

Customer Personas

Within their ICPs, there can be multiple customer personas, and it can be difficult to pinpoint who to reach and, more importantly, how to reach them and engage them.

Regulatory Constraints

Certain sub-sectors within manufacturing and engineering may face stringent regulations, which can limit marketing creativity and the adoption of innovative strategies.

Fractional CMO for Manufacturing & Engineering Companies

Advanced marketing strategies and digital transformation can help these traditionally conservative businesses unlock new markets, improve customer engagement, and enhance their competitive edge.

  • Content Marketing
  • Account Based Marketing (ABM)
  • Virtual Experiences
  • Video Content
  • Digital Transformation
  • AI-Powered Marketing Tools
  • Brand Positioning
  • Data-Driven Analytics

Fractional Chief Marketing Officers (CMOs) are an ideal fit for SMBs looking for
top-tier marketing leadership on a flexible basis.

Let’s Talk.

Schedule a no-cost, no-obligation discussion. We’ll review your current status and immediate and long-term goals, discuss your marketing needs, and identify problem areas. I’ll provide actionable ideas along with potential solutions and help figure out the next steps.

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