Fractional CMO
Should You Hire a Fractional CMO?
When is the Right Time to Hire a Fractional CMO?
Several scenarios may warrant the need to engage the services of a fractional marketing leader:
Early Stage Company
If you’re a startup (early stage company), you may not have the resources to hire a full-time CMO, but you still need expert marketing guidance to position your brand, define target audiences, and establish a market presence.
Company Growth
If you’re looking to expand, enter a new market, or launch a new product, a fractional CMO can provide the necessary strategic direction without the cost or long-term commitment of a full-time hire.
Financial Resources
A full-time CMO can be an expensive proposition. If you’re dealing with budget constraints, or otherwise constrainted, a fractional CMO can offer the expertise needed at a fraction of the price of a full-time resource.
Interim Leadershop
If you’re merging with another organization, or your full-time CMO left and you’re searching for a replacement, a Fractional CMO can step as an interim leader in to ensure there’s no drop in marketing momentum.
Objective Perspective
Many businesses get embroiled internally and stand to benefit from an outsider’s perspective. A fractional CMO can bring a “fresh” outlook” to existing marketing challenges and offer solutions that internal teams might overlook.
Specialized Expertise
If you’re facing a specific marketing challenge or opportunity, like troubleshooting current efforts, digital transformation or international expansion, a Fractional CMO with expertise in that area can be invaluable.
Fractional Chief Marketing Officers (CMOs) are an ideal fit for businesses that are looking for
top-tier marketing leadership on a flexible basis.
Let’s Talk.
Schedule a no-cost, no-obligation discussion. We’ll review your current status and immediate and long-term goals, discuss your marketing needs, and identify problem areas. I’ll provide actionable ideas along with potential solutions and help figure out the next steps.
