About Metal Ceiling Express
Metal Ceiling Express is a Palmetto, Florida-based manufacturer of metal ceiling tiles and related products & accessories.
Also known in the industry as stamped or embossed tin ceiling tiles or panels, their products are available in over 40 patterns and over 100 colors & finishes.
These tiles or panels can be used for outdoor & indoor ceiling installation, kitchen & bathrooms backsplash installation, wall wainscoting & various crafts & decors.
Their products are used in residential and commercial applications, from homes to hotels, restaurants to warehouses, libraries to bars, and many others.
The Challenge
Metal Ceiling Express had low visibility due to non-existent organic rank.
Although they spent significant amounts of money on paid ads on Google and Bing, they were seriously lagging behind their competitors.
Furthermore, they did not use any other online marketing channels which further contributed to the low online visibility.
They were looking for ways to increase sales using digital marketing.
The Action Plan
We started by thoroughly optimizing the website for organic rank.
We followed this by implementing rigorous link-building campaigns for organic placement using a combination of manual and automated outreach.
We then activated various social accounts and started using email marketing to regularly keep in touch with opted-in users and customers.
The Outcome
With the new website, Metal Ceiling Express saw
A streamlined marketing strategy coupled with end-to-end process optimization led to higher-than-expected results.