About the Company
The client is a Florida-based company specializing in industrial cleaning and repair services.
With multiple locations nationwide, they were looking to drive more website traffic and increase inbound leads globally and also by location.
Important: client name withheld due to confidentiality agreement.
The client had not needed digital marketing historically, given they were the only player in their area.
That changed when a couple of new companies entered their market space, and they started falling behind.
The Action Plan
The action plan called for an ongoing SEO campaign to improve their organic rank, drive more traffic and increase their conversion rates,
In addition to SEO, the action plan also called for creating a lead magnet (a simple action list) supported by a drip email campaign.
The marketing campaign resulted in an increase of 298% in inbound leads over the course of the first six months