A 298% Jump

in Inbound Leads!

About the Company

The client is a Florida-based company specializing in industrial cleaning and repair services.

With multiple locations nationwide, they were looking to drive more website traffic and increase inbound leads globally and also by location.

Important: client name withheld due to confidentiality agreement.

The Challenge

The client had not needed digital marketing historically, given they were the only player in their area.

That changed when a couple of new companies entered their market space, and they started falling behind.

  • Little to no organic placement on major search engines

  • Inbound leads were decreasing because of new competitors

  • Wanted to move away for heavy reliance on paid advertising

The Action Plan

The action plan called for an ongoing SEO campaign to improve their organic rank, drive more traffic and increase their conversion rates,

In addition to SEO, the action plan also called for creating a lead magnet (a simple action list) supported by a drip email campaign.

  • Ongoing SEO to increase traffic to client websites

  • SEO to be supported by paid search advertising.

  • Reduce reliance on pay-per-click advertising

  • Social marketing to be added at a later date.

  • In-house sales team to take once they had a marketing-qualified lead

  • Traffic & conversions tracked and monitored for review & optimization

The Outcome

The marketing campaign resulted in an increase of 298% in inbound leads over the course of the first six months

  • Over 122 search terms in the top 3 rank on Google within nine months

  • Over 175 search terms in the top 10 rank on Google within three months

  • Incoming inbound leads grew by 298%

  • A 4.2% jump in conversion rate (from 1.2% to 5.1%)

Keywords in Top 3 on Google
Jump in Conversion Rate
Increase in Visitor Traffic