About the Company
The client is a Florida-based company specializing in marketing services.
The company was looking to grow inbound leads for its customers in one of the verticals that it serviced.
They were looking for a targeted digital marketing plan that could be scaled across multiple customer websites with focus on organic placement, paid search advertising, and social media marketing (including paid social ads).
Important: client name withheld due to confidentiality agreement.
Their clients did not rank organically but relied heavily on paid search and social advertising.
Their clients received a steady number of inbound leads but were highly dependent on the cost-per-click (CPC) due to fixed monthly budgets.
They wanted to increase organic traffic and reduce paid advertising costs.
The Action Plan
The primary goal was to increase the number of inbound leads for their clients.
Furthermore, they wanted the plan to be easily replicated across multiple customers.
They wanted to focus on organic placement, reduced paid advertising costs, and increased focus on social marketing.
The client achieved an average increase of 302% in inbound leads across some 62 client websites
The use of relevant lead magnets and ongoing organic optimization grew inbound traffic significantly for their clients.