Over 572 keyword

in top 10 results on Google!

About Mortgage Contracting Services

MCS is a national property services company founded in 1986.

With headquarters in Lewisville, Texas and operational sites in Ruston, Louisiana, Miami, Florida and Tampa, Florida, MCS provides services that include property inspections, property preservation, REO property maintenance, property registrations, and other property-related services.

These services are available in all 50 states.

MCS has built a management team with more than 750 years of combined experience in our industry, rivaling that of any field services company.

They are dedicated to providing quality services that are supported by a best-in-class customer service experience that is evident through their long-tenured relationships with many of the largest financial institutions in the industry.

MCS has a 35 year history of providing property services in a highly-regulated environment, the proven ability to handle large volumes and a history of recruiting and monitoring a substantial vendor network.

The Challenge

As a national player in a highly competitive field, Mortgage Contracting Services (MCS) wanted to establish itself as a dominant player.

Their website did not rank well organically.

They only appeared in the top 10 search results on Google or Yahoo/Bing for branded keywords

They wanted to build interest, awareness, and consideration to increase traffic for relevant search terms.

  • Lacked credibility in their industry due to non-existent organic placement

  • Limited traffic resulted in minimal, to zero inbound leads

  • No organic rank on Google and Bing/Yahoo except for branded keywords

The Action Plan

The action plan first called for the redesign & redevelopment of their website using an easy-to-manage platform followed by aggressive SEO to increase visitor traffic.

  • Build easy-to-manage website with clearly laid out information

  • Integrate third-party maintenance systems for third-party vendors & partners

  • Ongoing link building for high placement on search engines

  • Manual outreach for the best quality links

  • Visitor traffic, bounce rate, and dwell time tracked and monitored for review & optimization

The Outcome

With the new website and ongoing organic SEO, MCS has seen:

  • Over 572 search terms in the top 5 results on Google

  • A 427% increase in inbound leads

  • Average of 501% increase in traffic (ranging from 192% to 297% YoY)

Keywords in Top 5 on Google
Increase in Traffic
Increase in Inbound Leads

A combination of proper on-page optimization and rigorous off-page optimization augmented by additional marketing channels worked very well for MCS.