A 6.12x Increase

in Inbound Leads!

About the Appraisal Management Company

The client is a Florida-based nationwide appraisal management company (AMC) specializing in residential & commercial real estate valuations.

The company was looking for ways to increase its footprint nationally.

They indicated they wanted a comprehensive marketing plan that leveraged traditional and digital tactics to gain traction nationally.

Important: client name withheld due to confidentiality agreement.

Challenges

A nationwide appraisal management company was looking for a strategic approach to increase its footprint nationally.

They wanted a comprehensive marketing plan that leveraged traditional and digital tactics to gain traction and generate inbound leads.

  • Did Not Have a Marketing Strategy
  • Older Website with Tedious Interface
  • Relied on Word-of-Mouth Referrals
  • Low Volume of Incoming Leads
  • Zero Organic Presence on Search
  • Did Not Want to Use Paid Ads

Objectives

  • Create Comprehensive Marketing & Lead Generation Strategy
  • Implement Live Chat/Chatbot to Answer Immediate Queries
  • Achieve Top 5 Organic Placement for Relevant Keywords
  • Build Awareness & Interest Using Educational Content
  • Use Effective CTAs on Website to Generate Leads
  • Leverage Facebook & Instagram for Social Awareness & Lead Gen

Action Plan

  • Targeted Market Research to Refine Target Audience
  • Implement Aggressive SEO to Drive Organic Placement
  • Implement Live Chat + Chatbot to Provide Immediate Engagement
  • Use Print Ads and Articles in Newspapers & Relevant Industry Publications
  • Use Social Sharing & Posting to Build Social Presence

The Outcome

  • Explosive Increase of 1,470% in Visitor Traffic
  • 160+ Search Terms in Top 3 on Google
  • 175+ Search Terms in Top 3 Results on Google
  • Inbound Leads Increased by 612%
0%
Explosive Jump in Visitor Traffic
0
Keywords in Top 3 on Google
0%
Increase in Inbound Leads