About the Appraisal Management Company
The client is a Florida-based nationwide appraisal management company (AMC) specializing in residential & commercial real estate valuations.
The company was looking for ways to increase its footprint nationally.
They indicated they wanted a comprehensive marketing plan that leveraged traditional and digital tactics to gain traction nationally.
Important: client name withheld due to confidentiality agreement.
The Challenge
They did not rank organically on search engines, they did not have any paid marketing campaigns in place.
In addition, they did not do any content marketing nor did they leverage social media marketing.
They relied solely on word-of-mouth referrals.
Their inbound leads were slowly drying up.
The Action Plan
The marketing strategy had one primary goal: lead generation.
This required an aggressive traffic generation plan and relied heavily on organic optimization.
The secondary goal was for them to establish credibility in the industry and become one of the most recognized AMCs nationally.
The Outcome
With the new website and consistent marketing, the patent services company achieved: