Over 378 Search Terms

in Top 10!

About Vacant Property Services

Vacant Property Services is an industry leader in securing, maintaining, and managing vacant properties.

Since 1993, VPS has been trusted by a wide range of customers throughout various industries.

VPS’ innovative suite of security products and expert services allow customers to protect and preserve their properties against unauthorized access while maintaining their property’s value.

VPS has multiple distribution centers throughout the United States and delivers customized and relevant solutions for each local market.

Challenges

Vacant Property Services (VPS) wanted to cement its position as a leader in vacant property management services.

VPS wanted to use only organic placement on search engines to drive the bulk of their traffic.

They did not want to rely on paid advertising, social media, or other marketing channels.

  • Did Not Have a Marketing Strategy
  • Low Organic Placement on Search Engines
  • Zero Inbound Leads
  • Did Not Want to Use Social, Email or Paid Advertising
  • Wanted to Rely ONLY on SEO
  • Did Not Want to Use Additional Marketing Channels

Objectives

  • Optimize Website & Improve UX
  • Use Effective CTAs on Website to Generate Leads
  • Achieve Top 3 Organic Placement
  • Drive Large Volume of Visitor Traffic to Website
  • Build Credibility Using Selective Content Marketing
  • Increase Awareness & Interest Using Educational Content
  • Focus on Generation of Leads via Organic ONLY

Action Plan

  • Define Target Audience via Market Research
  • Optimize Website & Improve User Experience
  • Aggressive SEO to Drive Organic Placement
  • Publish Selected Content to Build User Engagement
  • Implement CTAs Across Website for Lead Gen

Achievements

  • 504% Increase in Visitor Traffic
  • 378 Keywords in Top 10 on Google
  • 68% Traffic from Organic Search
  • 187% Increase in Visitor Engagement
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Increase in Visitor Engagement
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Keywords in Top 10 on Google
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Traffic from Organic Search